Profile event management company pdf

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Fundraising events and social media, how to win. Event Management. Event Planning Business Plan. Corporate events ppt. A Grant Proposal is a formal document that requests for a financial budget, funding, or investment from the grantees.

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In this part we segment our market and select our target market. We also analysis our possible competitors. The huge market out there has not been explored yet. This market can be distributed into three major segments. The corporate clients are located in Gulshan, Dhanmondi and Motijheel — which will be the key area of attention while conducting the marketing accomplishments.

As a result, they have less time to spend on social affairs like marriages, get together or a may be a birthday party for the children, or concert and other family function as well as social functions. These people make up the non- corporate client segment of the event management market. Each year the Bangladesh Government hosts a variety of programs.

Which firm will be in care of these programs are decided by tenders. Target market determination As has been mentioned earlier, the market for event management has been unexplored. But, at the same time, this market is too huge to be targeted by a small firm like Friends Event Management. To be successful Friends Event Management will have to emphasis its attention to segments or niches that the big players have unnoticed or ignored.

This way, Friends Event Management will be able to avoid conflict with the major players in the market by specializing along market, customer, service and marketing mix lines. Through smart targeting, Friends Event Management will be able to receive as much profit as the market leaders. The corporate clients, particularly the MNCs are very much willing to involve in long-term contracts with professional event management organizations.

They are not willing to dismiss their contract nearly and would like to engage both an event management firm as well as advertising firms on a short term basis to see just how much value professionalism adds to the process of event management. Most substantial increase will take place for the manufacturing firms and MNCs. Friends Event Management will also target the local manufacturing companies, local service companies, private and public educational institutions, financial and non-financial institutions, and small businesses.

As it is very doubtful that the number of events the corporate customers initiate would decrease in coming future, the firm is looking at a very positive market indicator. Friends Event Management will also target the Government programs and bid for them. This will give Friends Event Management a boost in image, which will help the firm to capture the attention of the whole market. A study revealed that the personal customers are very much interested in event management services.

These customers will form Friends Event Management non-corporate target group. We also focus on old town area especially as their taste and trend changing in very positive way. These companies are moderately satisfied with the current event management situation, and see room for improvement. Most of the non- corporate client want to do their event by their own.

But time has changed. People are now willing to make their event better and lucrative. So they heading toward event management firm to make their important event memorable and want to fill more relax during those event by transferring responsibility.

Number of Event Management firms offer cost effective price for non-corporate events so as ours. We need to capture this opportunity and provide them quality service which improve buyer attraction more toward event management firm rather organize event by their own.

On the other hand as Bangladesh economy growing more new local and foreign MNCs are investing in Bangladesh and organize their corporate event through professional event management firms. We also capture their attention through professionalism. At last Government Events are more crucial some of these event telecast worldwide. So government always want to see their events world-class. So government also like to arrange event through professional companies.

We also concentrate on this. These are the various advertising organizations that are operating in our country as they are providing most of the event management services at present to the corporate clients. Other than that there are two event management companies, Asiatic EML and CEMS Conference and Exhibition management System , who are providing somewhat similar services can also pose a possible threat.

The potential competitors are those companies that would enter the market after our introduction. The firm will have to keep an eye on these new competitions to see what kind of value addition they are capable of, in order to stay one step ahead of the competition.

The low or non-existent obstacles to entry and exit compound the competition condition further. The lack of effective barriers to entry and exit may present crucial danger to the growth of our business as the industry matures. In future more and more organizations will look for professional event management services to manage their events effectively.

Friends Event Management intends to take full advantage of this opportunity. The business plan provides pros and cons of establishing a profitable business venture. The report went to great details in recognizing the potential risks and threats, is simply because the entrepreneur wants to stay a step ahead of the problems that can hinder the progress of this venture.

In identifying the potential risks, the author was as thorough as she could, simply because using such foresight Friends Event Management will be able to stay away from all sorts of trouble. As government event are difficult to get and it has lot of option. On the other hand corporate and individual events will take place all over the year moreover it will generate a handsome amount of revenue in favor of Friends Event management.

Individual event are also a great source of revenue generation as weeding take place each month more or less and also other events too. Margin is also crucial element in any business.

As event management will provide service in order to generate revenue. The fixed cost of a service business is lesser than other business. The variable amount will be different according to event requirement. Operating leverage is highest in companies that have a high proportion of fixed costs relative to their variable costs. In contrast, operating leverage is lowest in companies that have a low proportion of fixed costs relative to variable costs. As Friends Event management have its fixed cost lower its variable cost and the portion is very little so that we can expect Friends Event Management operating leverage will be way lower and hence it will recover its investment in its first year of business operation.

The start-up cost investment funds were provided by each of owners to establish this business. It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. If fund needed in near future Friends event management will choice this option to finance their activities. In that way firm will recover its investment within first year.

So break even sales will amount to Tk. Fortunately, Friends Event management will be able to achieve this target in the first year of operation. Break even Total Cost Sales 0 0 PART-V 5 Marketing Plan The marketing plan focuses on how the business will market and sell its product or service. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. Friends Event Management will offer a superior service at a lower cost due to specialization.

By concentrating specific services in specifically, Friends Event Management will become capable at these services and perform the services better than other similar organization as passage of time. Friends Event Management will increase company visibility through a website, local Chamber of Commerce networking, and participation in fair, print and electronic media and mostly in different social site like twitter, Facebook etc The website will be quite detailed and provide a visitor in-depth information about the services Friends Event Management offers, the corresponding high level of quality, and the cost savings that can be achieved by using Friends Event Management.

Lastly, Friends Event Management will be active in the many trade shows. The use of trade shows allows potential client of Friends Event Management to make initial contacts with us for a wide range of businesses events that would otherwise be difficult to approach. Government events To organize above events we will try our best and categorized them into 4 category.

They are- 1. Customized Corporate Events 2. Creative Corporate Events 3.